Kiai is a machine learning platform that uses natural language processing technology to analyze web content the same way a search engine does. Digital marketers use Kiai to ensure their content is relevant to the appropriate topics and conforms to the principles of search engine optimization.

Kiai doesn’t just offer insight about your website. It also uses data derived from your web content to find your closest competitors and see what they’re up to. It tells you which topics are working for them and let you know if you’re missing any important keywords.

With Kiai, you can also keep track of what’s happening on the web at large. Kiai data-mines social media networks and online news outlets to identify trending topics relevant to your audience.